Polish Conference and Congress Association carried out a public task commissioned by the Ministry of Sport and Tourism entitled “Poland Brand - Tourism Sub-Strategy.”
As the year draws to a close, we present you with an executive summary that will give you an overview of the document.
The content manager and author of the sectoral strategy is Dr. Barbara Mróz-Gorgoń, PhD, EUW (Wrocław University of Economics), who also represents the Polish Brand Think Tank.
As can be read in the summary of the full version of the document: "Poland has a unique opportunity: to use its potential as an innovative, open, ambitious, and dynamic country that can build bridges between cultures, sectors, and markets. This strategy is a practical action plan showing how to translate this potential into a sustainable and recognizable position in the global ecosystem. Its success will require consistency, coordination, and the involvement of institutional, business, and civic partners."
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EXECUTIVE SUMMARY MP
