The Association of Conferences and Congresses in Poland and the Polish Brand Think Tank Foundation invite you to the premiere of the report:
“Poles' self-portrait - Part I. Report on the DNA of the Polish brand - internal perspective”
- the first such comprehensive study on who we are, what values shape our image, and how we see Poland's potential.
From the report, you will learn, among other things:
– what kind of national brand Poles want,
– what they envy in other nations,
– how they see their strengths and weaknesses,
– what they suggest to build a strong national brand.
Program:
4:00 p.m. – Opening of the conference – Rector of Kozminski University, Prof. Grzegorz Mazurek
4:15 p.m. – The Polish brand as a strategy – Secretary of State in the Ministry of Sport and Tourism, Plenipotentiary of the Government of the Republic of Poland for the Promotion of the Polish Brand, Piotr Borys
4:15–5:00 p.m. – Presentation of the most important conclusions from the report – Barbara Mróz-Gorgoń, PhD, professor at UEW, President of the Polish Brand Think Tank Foundation
5:00–5:40 p.m. – Discussion panel: “The Polish Brand through the eyes of Poles”
Panelists: Prof. Grzegorz Mazurek (Rector of Kozminski University), Jędrzej Jachira, PhD, attorney-at-law (Chairman of the Board of the Polish Brand Think Tank Foundation, Honorary Consul of Chile, Sobota & Jachira Law Firm), Prof. Adam Noga, Kozminski University, Central Statistical Office (GUS).
Moderator: Dominika Dropińska, Polish Brand Think Tank Foundation, PR Ethics Arbitrator
5:40–6:00 p.m. – Q&A for media representatives
6:00–7:00 p.m. Networking
The public task entitled “Polish Brand – Tourism Sub-Strategy” was co-financed by the Ministry of Sport and Tourism in accordance with agreement no. 2025/0014/1251/UDOT/DT/BP/IS dated June 5, 2025
Date and place:
November 25, 2025, 4:00 p.m.
Warsaw, Kozminski University in Warsaw, room D218
download the report
